What is the right way to have advertisements in applications and websites? We all understand that monetary concerns makes it necessary to have advertisements on our digital products, unless of course we have other ways of monetization such as the use of subscription options. However, we must make sure that these advertisements do not cause annoyance for our customers as it could be one of the main reasons for customers to be dissatisfied with our products and services of android app development.
Generally speaking, one does have some control over what advertisements that visitors to the website can see. Google for example, provides services where customer can see customized commercials when they visit any website based on their browsing history and cookies. Therefore, one must keep in mind what kind of advertisement may pop up when designing the website as these need to work well with the rest of the design of the website. Take a look at the example from a website below.
If we analyze this from a design perspective this is not good at all. It takes up bulk of the screen and could be seen to be a distraction by the customer. Furthermore, there is another commercial on the right hand side which has bigger text than the rest of the page which drives the users attention there. When the user comes across this text, they will be annoyed as this it is not what they were looking for.
Modern applications tend to have some form of a subscription option that allows you to block ads. However, one must keep in mind the customers who do not subscribe to this option as well in order not to overwhelm them with commercials. One might think that these users will simply pay more money to get rid of the nuisance but what will most likely happen is that they will leave you for one of your competitors. Therefore, the primary purpose of the business, which is to say the retainment of customers who take precedence over ad revenue at all time.
Furthermore, even if the consumers find the ads helpful, the ability to easily manage and cross the ad out has to be visible. We have all had encounters where it is nearly impossible to get the ad away from the screen and use the relevant service offered in mobile app development. This defeats the primary purpose of having an app in the very first place. All of these things need to be considered when we decide to use advertising in our websites and applications.
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